Senior Marketing Event Specialist

Working Area: Marketing / Communication

Location:

Brașov, RO, 500428

Company: Jungheinrich Business Services România

Start Date:

Recruiter: Silvia Serban, null null

Join Jungheinrich in a working environment where you can make a big difference! With your knowledge and drive, as a team player you will make an important contribution to ensure that we as a company continue to be among the global leaders in our industry. Working side by side with colleagues who enjoy bold ideas and in a family environment that offers you every opportunity to reconcile your professional and private goals.

Key Responsibilities:

Plan, develop, and manage end-to-end integrated communication concepts for international trade fairs (pre-event, on-site, and post-event).

Lead the strategic positioning and messaging for large-scale exhibition booths (500m²+ environments preferred).

Align trade show concepts with global marketing and sales strategies, ensuring clear value propositions and strong lead-generation focus.

Contribute to the development and optimization of sales-oriented trade fair formats, including customer events, product launches, executive tours, and live demonstrations.

Ensure measurable KPIs (lead quality, pipeline contribution, customer meetings, media reach).

Support the integration of CRM processes and digital lead capture systems.

Manage international exhibition projects from concept to execution, including budget responsibility and timeline control.

Coordinate and supervise external agencies, stand builders, technical providers, and logistics partners in close alignment with the Senior Live Communication Manager or Team Lead.

Act as a central interface between Marketing, Sales, Product Management, and regional subsidiaries.

Ensure consistent global brand presentation across different markets.

Support the organization and execution of trade fairs worldwide, including operational tasks beyond communication-related activities.

Oversee on-site build-up, show days, and dismantling.

Ensure compliance with venue regulations, safety standards, and international logistics requirements.

Drive continuous improvement of exhibition processes and formats.

Integrate digital tools, interactive technologies, and hybrid elements into booth concepts (e.g., touchpoints, AR/VR applications, lead tracking systems).

Evaluate emerging technologies to enhance visitor engagement and measurable business impact.

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Requirements for Success:

Degree in Media & Communication Studies, Marketing, Business Administration, or comparable qualification; alternatively, relevant professional training.

3–5 years of professional experience in Live Communication / Event Marketing within a B2B industrial environment.

Proven experience managing large international trade shows such as LogiMAT, ProMat, or similar large-scale international industrial treade shows.

Demonstrated project management experience in complex, multi-stakeholder international environments.

Strong understanding of logistics, intralogistics, automation, or industrial technology sectors is highly desirable.

Deep knowledge of trade show operations, stand construction processes, and international exhibition logistics.

Strong sales orientation and understanding of customer in B2B exhibition environments.

Excellent communication and stakeholder management skills with high intercultural competence.

Structured, solution-oriented working style with strong organizational capabilities.

Very good MS Office skills; basic SAP knowledge is a plus.

Willingness to travel internationally and work on-site during trade shows.

Fluent English (written and spoken); additional languages are an advantage.

Jungheinrich was founded in 1953 in Hamburg by Dr. Friedrich Jungheinrich as a family business. Today, we are one of the world's leading intralogistics companies with a unique product portfolio: from conventional industrial trucks to fully automated solutions intralogistics companies. Headquartered in Hamburg, Germany, Jungheinrich is represented by its own direct sales companies in 41 countries and by partner companies in around 80 other countries around the world, and employs more than 19,000 people internationally.

We look forward to receiving your online application.

For questions, please contact our Recruiter.

At Jungheinrich, we value inclusion and diversity and practice equity to create equal opportunities for all. All qualified applicants will receive consideration for employment without regard to age, race, ethnic background, color, religious affiliation, union affiliation, gender, gender identity, sexual orientation, marital status, national origin, nationality, genetics and health or disability.

Senior Marketing Event Specialist

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