Marketing Event Specialist

Join Jungheinrich in a working environment where you can make a big difference! With your knowledge and drive, as a team player you will make an important contribution to ensure that we as a company continue to be among the global leaders in our industry. Working side by side with colleagues who enjoy bold ideas and in a family environment that offers you every opportunity to reconcile your professional and private goals.

Key Responsibilities

• Plan, develop, and execute integrated communication concepts for international trade fairs and live events, including pre-event, on-site, and post-event activities.
• Lead the strategic positioning, messaging, and customer experience for large-scale exhibition booths and live communication formats.
• Align trade fair and event concepts with global marketing and sales strategies, ensuring strong brand visibility, customer engagement, and lead generation.
• Support and optimize sales-oriented event formats, including customer events, executive tours, product launches, networking events, and live demonstrations.
• Manage international exhibition and event projects from concept through execution, including budget ownership, timeline management, and supplier coordination.
• Coordinate external agencies, stand builders, technical providers, hotels, travel partners, and logistics suppliers.
• Organize and coordinate accommodation, transportation, and hospitality logistics for large international groups, customers, and internal stakeholders.
• Act as the key interface between Marketing, Sales, Product Management, regional subsidiaries, and external partners.
• Ensure a consistent and professional global brand presentation across all markets and event formats.
• Oversee on-site event execution, including booth setup, live operations, dismantling, and operational troubleshooting.
• Ensure compliance with venue regulations, safety standards, and international logistics requirements.
• Track and evaluate KPIs such as lead quality, pipeline contribution, customer engagement, and media reach.
• Support CRM integration and digital lead capture processes during exhibitions and events.
• Drive continuous improvement of trade fair and event processes through innovation, digital tools, and interactive technologies such as AR/VR applications, visitor engagement tools, and lead tracking systems.

Requirements

• Degree in Marketing, Media & Communication, Business Administration, Event Management, or a comparable qualification; alternatively, relevant professional training and equivalent experience.
• 3–5 years of experience in Live Communication, Event Marketing, Trade Show Management, or related fields within an international B2B environment.
• Proven experience managing large-scale international trade fairs such as LogiMAT, ProMat, or comparable industrial exhibitions.
• Experience in hotel management, hospitality coordination, and handling logistics for large international groups and events.
• Strong project management skills with the ability to manage multiple stakeholders and complex international projects simultaneously.
• Solid understanding of logistics, intralogistics, automation, or industrial technology industries is considered a strong advantage.
• Strong operational mindset combined with a customer-oriented and sales-driven approach.
• Excellent communication and stakeholder management skills with high intercultural competence.
• Structured, solution-oriented, and hands-on working style with excellent organizational capabilities.
• Very good MS Office skills; SAP knowledge is considered a plus.
• Willingness to travel internationally and support on-site event operations globally.
• Fluent English (written and spoken) is required.
• German language skills are considered a strong advantage (“nice to have”), as the role involves close collaboration with German-speaking sales teams and stakeholders.

Jungheinrich was founded in 1953 in Hamburg by Dr. Friedrich Jungheinrich as a family business. Today, we are one of the world's leading intralogistics companies with a unique product portfolio: from conventional industrial trucks to fully automated solutions intralogistics companies. Headquartered in Hamburg, Germany, Jungheinrich is represented by its own direct sales companies in 41 countries and by partner companies in around 80 other countries around the world, and employs more than 19,000 people internationally.

We look forward to receiving your online application.

For questions, please contact our Recruiter.

At Jungheinrich, we value inclusion and diversity and practice equity to create equal opportunities for all. All qualified applicants will receive consideration for employment without regard to age, race, ethnic background, color, religious affiliation, union affiliation, gender, gender identity, sexual orientation, marital status, national origin, nationality, genetics and health or disability.